MONOSTORY WHY WHAT IS YOUR PURPOSE HOW WHAT IS YOUR MISSION WHO WHAT IS YOUR PERSONALITY WHAT WHAT IS YOUR PROMISE 5 SENSES WHAT IS YOUR EMOTIONAL USER EXPERIENCE CORE AREA 1 WHAT VALUE BESTS DESCRIBES WHY THIS CORE AREA IS IMPORTANT WHAT VALUE BEST DESCRIBES HOW YOU LIVE THIS CORE WHAT VALUE BEST DESCRIBES WHO YOU ARE AS A PERSONALITY TRAIT COMBINE ALL 5 CORE AREAS - DESCRIBE WHAT YOUR BRAND LOOKS LIKE CORE AREA 2 COMBINE ALL 5 CORE AREAS - DESCRIBE WHAT YOUR BRAND TASTES LIKE CORE AREA 3 COMBINE ALL 5 CORE AREAS - DESCRIBE YOUR WHAT BRAND FEELS LIKE CORE AREA 4 COMBINE ALL 5 CORE AREAS - DESCRIBE WHAT YOUR BRAND SMELLS LIKE CORE AREA 5 COMBINE ALL 5 CORE AREAS - DESCRIBE WHAT YOUR BRAND SOUNDS LIKE