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New 'crunch cancellation' technology cancels the 'crunch' of crisps while gaming
AI-powered tech listens out for the sound of someone’s voice, and separates it from the crunch of a snack. When users eat down the microphone, it “cancels’ out munching while maintaining voice audio – meaning people can chomp without making a sound. “Doritos Silent’ has been in development for six months, involving analysis of more than 5,000 crunch sounds. Users can now download the software from Doritos website and use on PC headsets free of charge.
Doritos create's 'world's first AI-augmented silent snack' to combat crunchers 'Doritos Silent' is the world's first'silent' tortilla chip. The revolutionary 'crunch cancellation' technology took six months to develop. It involved analysing over 5,000 different crunch sounds. Doritos created this tech after it was found that the sound of crunching distracted one in three Brits.
Nearly half of gamers say crunch of crisps is worst sound to hear while playing Nearly half of gamers say the crunch of a crisp is the most annoying sound to hear from a fellow player over the headset while gaming. Doritos has now launched ‘Doritos Silent’ – a one-of-a-kind, AI-powered software. It allows gamers and others to chomp away while wearing a headset, without making a sound for anyone else listening. Software, which has been in development for six months, analysed over 5,000 crunch sounds, in order to separate these from the sound of someone's voice.
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