The brand is the brainchild of Arielle Solheim, great-granddaughter of Ping founder Karsten Solheim. Solheim wanted to create a brand that was 100% geared toward women, appealing to them on both fit and style.

Tour Experience Golf recommends Callaway's new Paradym driver, Titleist's TSR2 fairway woods and Ping's G430 irons. What makes those clubs worthy of a spot in your bag?

Ping G430 is an update on the hugely popular G425. The max version is designed to appeal to the widest range of golfers. There is also the G430 hl (high launch) designed for slower swing golfers, as well as the sft (straight flight) and lst (low spin) options.

Ping's G430 driver has a variable roll radius that creates less loft low on the face. There's also a moveable weight in the back of the head, to help individual players cater for their own swing. The loft of the club can also be adjusted easily.

Ian Poulter has been spotted using the brand new Ping G430 LST driver. The Englishman had been with Titleist since the end of 2014 but Golf Monthly understands he is no longer under contract with the brand. The Ryder Cup legend is also back to wearing his old IJP Design apparel almost six years after his fashion brand closed.

The Ping G430 Max fairway replaces the popular G425 range. New carbon finish and neon green accents give it a more premium look. Carbonfly Wrap is visible across the top of the crown from head to toe. Facewrap Technology provides more flexibility on the face.

Ping G430 hybrids feature distance-enhancing technologies and features to improve consistency. Available in 2H (17 degrees), 3H (19 degrees), 4H (22 degrees), 5H (26 degrees), 6H (30 degrees) and 7H (34 degrees)

The Ping G430 hybrid is one of the most forgiving and versatile hybrids we have tested. It features the same new Carbonwrap technology, as seen in the G430 fairways and LST driver. There are six loft options available ranging from 17° (2hy) to 34° (7hy), perfect for those looking for help launching the ball with more stopping power.

Ping G430 Max, LST and SFT drivers are designed for three different types of players. G430 drivers have a face forged from T9s+ titanium designed to flex efficiently at impact. The G430 LST has the lowest center of gravity of any Ping driver.

G430 irons have arrived at Ping. Billed as Ping’s longest-ever iron, they combine multiple materials. Thin clubface delivers up to 2 mph of extra ball speed without skimping on forgiveness.